CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

INTRODUCTION:

Customer Relationship Management is the buzzword in business. The ability to

handle numerous customer situations and issues is fundamental to providing effective customer

service relationships. This course focuses on attracting and retaining customers thro ugh excellent

service, cooperation, trust, commitment and sharing of information. CRM is all about business

relationships and how the organization can create new value for its customers, suppliers,

employees and investors by managing these relationships.

COURSE OVERVIEW:

This training course is ideal for understanding customer relationship strategy;

whether you are brand new to the concept and just looking to earn enough to intelligently discuss

CRM. Executive and managers implementing a customer relation ship management program will

benefit from it. This course will also present innovative, proven methods for determining whether a

Customer Relationship Management (CRM) strategy for changing the way an organization provides

service (by adding new technology, processes and procedures) will realize the return on

investment projected.